Editing Blog: Making each scene perfect

Editing the commercial was something that was new to me. I started by making sure all the scenes were where they needed to be. I had to cut out some parts of each scene because the commercial was over the time limit. This is when I had to decide which part of each scene was more important or relevant. In my Louis Vuitton commercial, there was supposed to be a scene where the camera follows the actor from toe to head but I decided to cut that part out for the part when the actor shows off the bag. After I had made sure that the commercial would only be thirty seconds, I started to focus on adding extra edits in each scene. I decided to use a VMS filter for all the scenes that were filmed at the pool. I wanted to add different filters for each scene. I decided against this idea because it made my commercial look sloppy. The scenes that were filmed in the lounge room and the office does not include filters because I wanted to keep the clean look they gave off. I used the VMS filter because it gave off the look of a old glitchy film. After the pool scenes, I added a fading transition to introduce the lounge room scenes. I first thought of using a transition where a white screen takes over then the lounge room scenes are brought in. I felt as if the lounge room warm colors didn't match the brightness the white screen so I decided not to use the transition. Lastly, I had trouble finding the perfect background music for the film. I thought that I was going to be able to use a song I heard on YouTube. The editing app I was using only allowed me to use music that they provided. The music were mostly instrumental. My intentions were to use a song that plays softly in the background. I ended up finding a sound that worked out better with the video than the my other song would. It was a little more upbeat but it still worked out fine.